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[Hannah, featuring her gorgeous pup Milo]
Getting your foot in the door and climbing the career ladder in the Creative Industries can be challenging. Hannah Wilde, Social Media Manager for skincare company West Barn Co. shares ten pieces of advice to help you kick-start your career.
What and where did you study and when did you graduate?
I studied English Language and Literature at Sunderland Uni. I would 100% recommend that course to anyone – the faculty and facilities are brilliant! I graduated July 2017 – it feels a long time ago now!
Which jobs have you had since graduating?
I worked as a digital marketing executive and then a partnerships executive at a start-up digital marketing company in Sunderland then I moved on to be an online content executive at Vertu Motors.
What have you learned in each role?
As a digital marketing and then partnerships exec, I learnt so much about social platforms as a means of advertising, particularly Facebook. I had had no prior experience but it was fast-paced, interesting and gratifying. I learnt to deal with high profile clients like John Lewis and TK Maxx, and how to form good working relationships with people. It really helped my confidence and ability to adapt to different professional situations. As an online content exec, under an amazing manager, I learnt lots more about the ins and outs of digital marketing. I learnt to understand what kind of content certain social platforms needed and how to analyse results and stats in order to get the best from exposure online.
What do you love most about your job?
Is it sad to say everything?! Because it is a new role within the company, it’s growing as I’m learning, which is an amazing position to be in. Skincare and cosmetics is a really exciting industry to be involved with and creating beautiful content is something I really love to do so it works very well!
What are the key skills needed to do your job well? And what would you say are the top five?
With social, it sounds obvious but you have to be able to write well. It is so saturated with amazing content creators, you really have to stick your head above the parapet, so to speak. It can really pay off to be different although not always! I try and take inspiration for content from my surroundings and everyday life. Everyone loves something they can relate to and in my current role, I want our social platforms to reflect and showcase the organic, genuine culture West Barn Co. have created. And the top five – I would say creativity, excellent communication, ability to write well, be able to respond to things quickly and have a sense of humour. Is that a skill? Sometimes, I feel like it is haha!
What’s your favourite quote?
‘Integrity is doing the right thing even when no one is watching ‘ C.S. Lewis
Pretty self explanatory but you should always strive to do the right thing, because it is right, not because you want a pat on the back.
And your go-to book?
Oh god! Its always changes and I don’t read half as much as I used to but I’ve just read The Power by Naomi Alderman and it was AMAZING, very empowering. I’d recommend it to anyone!
To anyone working towards being a social media manager – what advice would you give them?
There is so much information out there that will help you get the best out of your platforms, don’t be afraid to do some extra reading. The more you know, the more you’ll understand what makes your social tick and how to make it successful.
What’s the best piece of career advice you’ve been given?
Hmmm my parents have been my biggest supporters while I was figuring things out – they always told me to go after something I would really enjoy doing everyday, it becomes more than a job then. Also know your worth and respect yourself as much as you respect others.
What are you go-to things to get you through the working day?
I have a pair of leopard print slippers I wear in the office so as long as I have those and my laptop, I’m good to go.